Government by the People, 2011 National, State, and Local Edition Plus MyPoliSciLab -- Access Card Package with eText -- Access Card Package (24th Edition)

Name: Must Read for all Marketing Professionals and Students
Item: Marketing classics: A selection of influential articles
Rating: 5
Author: Thriftbooks.com User

By Ben M. Enis

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:0205073255

ISBN13:9780205073252

Release Date:June 2011

Publisher:Pearson

Length:836 Pages

Weight:0.05 lbs.

Dimensions:11.1" x 1.3" x 8.8"

Related Subjects

Business Business & Investing Economics Management & Leadership Marketing Marketing & Sales Political Science Politics & Government Politics & Social Sciences

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Must Read for all Marketing Professionals and Students

Published by Thriftbooks.com User , 24 years ago

This is a must-read book for all marketing professionals and students. It brings the finest articles ever published by great authors like Theodore Levitt and Philip Kotler. Inludes the all-time classic "Marketing Myopia ".

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Government by the People, 2011 National, State, and Local Edition Plus MyPoliSciLab -- Access Card Package with eText -- Access Card Package (24th Edition)

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Must Read for all Marketing Professionals and Students

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