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Paperback Marketing Across Cultures Book
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ISBN: 1841124710

ISBN13: 9781841124711

Marketing Across Cultures

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The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams show how we can understand different markets and customer needs in a wide range of cultural contexts.

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Format: Paperback

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Business Business & Investing Decision-Making & Problem Solving Economics Management & Leadership Marketing Marketing & Sales

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