Market-Led Strategic Change: A Guide to Transforming the Process of Going to Market

By Nigel F. Piercy

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Aims to take marketing back to basics. The reader confronts critical questions in the organization of marketing: understanding the nature of the marketplace, how the critical processes of marketing... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:075065225X

ISBN13:9780750652254

Release Date:January 2002

Publisher:Butterworth-Heinemann

Length:762 Pages

Weight:2.54 lbs.

Dimensions:1.7" x 6.3" x 9.1"

Related Subjects

Accounting Accounting & Finance Advertising Business Business & Finance Business & Investing Economics Marketing Marketing & Sales

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Market-Led Strategic Change: A Guide to Transforming the Process of Going to Market

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