Market Entry Into the USA: Why European Companies Fail and How to Succeed

By Ralf Drews and Melissa Lamson

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Book Overview

The Case for Culture in Expansion Strategy.- Your Company's Value Proposition in the US.- Defining and Exploring in the US Market.- Determining the Organization's Cultural Fit in the US.- Ready to Go to the US? - Key Strategic Steps.- Sustaining Your Business Investment in the US.

Format:Paperback

Language:English

ISBN:3319373277

ISBN13:9783319373270

Release Date:October 2016

Publisher:Springer

Length:125 Pages

Weight:0.47 lbs.

Dimensions:0.3" x 6.1" x 9.2"

Related Subjects

Business Business & Investing Economics Social Science Social Sciences

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Market Entry Into the USA: Why European Companies Fail and How to Succeed

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