Lexus: The Relentless Pursuit : How Toyota Motor Went From "0-60" in the Global Luxury Car Market

By Chester Dawson

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A behind-the-scenes look at Lexus's surprising twenty-year success story--in a revised new edition In the 1980s, German brands BMW and Mercedes-Benz dominated the luxury car market and had little... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:0470821108

ISBN13:9780470821107

Release Date:September 2004

Publisher:John Wiley & Sons Inc

Length:254 Pages

Weight:1.35 lbs.

Dimensions:9.3" x 1.5" x 6.3"

Related Subjects

Automotive Biography & History Business Business & Finance Business & Investing Company Profiles Industries & Professions Information Management Luxury Management & Leadership

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Lexus: The Relentless Pursuit : How Toyota Motor Went From "0-60" in the Global Luxury Car Market

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