Introduction to Global Business: Understanding the International Environment & Global Business Functions
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Book Overview
The global business environment is rapidly changing because of shifts in geopolitical alliances, active roles of global institutions, and advances in information technology. Gaspar et al. INTRODUCTION TO GLOBAL BUSINESS, 1e introduces the comprehensive foundational and functional tools to better prepare students for a global business landscape. As part of the functional approach, the text flows smoothly and clearly from concept to application, asking students to implement their learning into real-world personal and professional applications. The specialized author team introduces globalization through unparalleled scholarship and a world-view presentation of the fundamental pillars of the global landscape - culture, ethics, economic, and information technology. The purpose of this book is to introduce students to these principles in an engaging, current, and relevant way in the hope that they may develop the knowledge for successful careers in a globalized business landscape. Available with InfoTrac Student Collections http: //gocengage.com/infotrac.
Format:Paperback
Language:English
ISBN:0547152124
ISBN13:9780547152127
Release Date:January 2013
Publisher:Cengage Learning
Length:432 Pages
Weight:1.80 lbs.
Dimensions:0.7" x 8.4" x 10.8"
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