International Cases in Tourism Management

By John Swarbrooke and Susan Horner

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Book Overview

International Cases in Tourism Management includes: * Profiles of individual companies* Case studies on destination management and marketing* Material on different management functions in tourism, such as marketing and human resource management* Case studies of particular types of tourism, such as ecotourism and cultural tourismThe case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.

Format:Hardcover

Language:English

ISBN:1138144495

ISBN13:9781138144491

Release Date:August 2016

Publisher:Routledge

Length:410 Pages

Weight:2.33 lbs.

Dimensions:0.9" x 8.0" x 10.0"

Related Subjects

Accounting & Finance Business Business & Finance Business & Investing Economics Hospitality, Travel & Tourism Industries & Professions International International Business Management

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