Integrated Marketing Communications: Strategic Planning Perspectives

By Keith J. Tuckwell

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Providing students with the vital information they need to create, implement, and evaluate an integrated marketing communications plan. Marketing communications is changing rapidly with the impact of... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:0133157873

ISBN13:9780133157871

Release Date:January 2013

Publisher:Pearson Education Canada

Length:480 Pages

Weight:7.10 lbs.

Dimensions:0.4" x 0.4" x 0.4"

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Integrated Marketing Communications: Strategic Planning Perspectives

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