Profitable Customer Relationships: Ceos from Reynolds & Reynolds, Harte-Hankes, Aspect & More on the Keys to Maximizing Acquisition, Retention & Loyal
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Inside the Minds: Profitable Customer Relationships is the most authoritative book ever written on the essentials behind successful Customer Relationship Management. This title features Chairmen, Presidents, and CEOs from some of the nation's top CRM companies, who have each contributed chapters akin to objective, experience-related white papers or essays on the unique challenges they face in their field. In an over-arching as well as in-depth presentation of the fundamentals, authors articulate the unspoken rules and the important issues facing the CRM business today, and what will hold true into the future. From examining the fundamental role of the switchboard operator and direct marketing specialist, to evaluating changes industry-wide and addressing the need for risk-taking, this book pulls readers through all facets of Customer Relationship Management, from top to bottom. The different niches presented and the various perspectives illustrated enable readers to get inside the industry's great minds and,gain valuable insights into the business, as the experts go back to basics in a must-read for anyone interested in building successful relationships with customers.
Format:Paperback
Language:English
ISBN:1587621460
ISBN13:9781587621468
Release Date:July 2003
Publisher:Aspatore Books
Length:230 Pages
Weight:0.80 lbs.
Dimensions:0.6" x 6.1" x 8.6"
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