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Paperback Influencer: The Science Behind Swaying Others Book
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ISBN: 0367468492

ISBN13: 9780367468491

Influencer: The Science Behind Swaying Others

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Format: Paperback

Condition: New

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Book Overview

Influencers' impact on marketing and communications has risen rapidly - but there has been no authoritative resource on the theory and practice of influencer marketing. This book organizes and summarizes the current body of research, to educate and inspire decision makers, researchers, students, and influencers themselves.

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Business Business & Investing Economics Social Science Social Sciences

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