IE Electronic Media
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This introduction to electronic mass media balances coverage of cutting-edge new technologies with the history, regulation, and programming topics that are equally important in providing students with a strong foundation for future careers. The text offers broad-based coverage of business structures, sales and economics, radio and television programming, and broadcast news, as well as an up-to-date look at transmission technologies, both audio and video systems, and electronic media distribution technologies. A unique Part IV examines media and media systems in other countries, as well as research into how the media affect our society.
Format:Paperback
Language:English
ISBN:0534252001
ISBN13:9780534252007
Release Date:January 2001
Publisher:Wadsworth Publishing Co Inc
Weight:1.70 lbs.
Related Subjects
Computers Computers & Technology Engineering Social Science Social Sciences TechnologyCustomer Reviews
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