This is the inside story of how Jeb Bush persuaded the Fox network to call the presidential election for his brother George W. Bush on Election Night 2000. It was one phone call to Fox -- the details of which are revealed in this book for the first time -- that propelled George W. Bush into leading position for 43rd president of the United States. Even though the erroneous statement had to be retracted within two hours, the damage done by this false call to Al Gore's chances of winning the election were incalculable. David Moore, at the time senior editor for the Gallup Poll, makes the plausible and alarming case that, had Fox not made this miscall, the resulting political environment would have been less biased in favor of Bush, and that Al Gore could have won. On Election Night in 2000, Moore was with the exit poll "decision team" of CBS and CNN, taking notes on how election races were called, and miscalled, around the country -- including the two miscalls and two rescissions in Florida. Prior to joining Gallup in 1993, Moore was founder and director of the Survey Center at the University of New Hampshire.
This is a brisk but comprehensive overview of the 2000 election. Despite the inherently democratic bias of the what the book is asserting, the book never comes off as whining and references are plenty. One of the author's main points is that the Fox News channel prematurely called Florida for Bush, and all of the other networks blindly followed suit to avoid being the only network to not have this information. Hours later it was clear the state was too close to call for either candidate, but because all of the networks had called Florida and thus the entire election for Bush, Gore's later contentions were perceived as those of a "loser" trying to overturn a result in his favor, when in fact the reality of the situation was that Bush had never "won" the state to begin with. Had the state never been called, the perception would have been that Florida would simply require some extra time to be tallied and there wouldn't have been the same sort of "Sore Loserman" public backlash to Gore's recount efforts. It's pretty convincing stuff. Where the author failed to convince me of though was that the "Bushies" made a concious effort to "steal" the election. The author describes what happened as George Bush's cousin John Ellis being encouraged by Florida governor Jeb Bush to call the state. This, of course, turned out to be foolish, but ultimately FOX was sticking their neck out in the call. The author's tone suggests that this was some grand scheme planned out from the beginning, that the Bushies somehow knew exactly how the scenario would play out and that their move would turn public opinion against Gore. Ultimately though, this was a compelling book and at less than 150 pages, worth anyone's time.
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