How to Get Clients
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Book Overview
CEOs, department heads, freelance consultants, lawyers--almost everyone in business--has to fight for clients just like manufacturers or retailers. Now, in this guide, two daring young marketing marauders tell how to target profitable clients; how to discover your unique market niche; how to get free publicity; how and when to advertise; and more.
Format:Paperback
Language:English
ISBN:0446393150
ISBN13:9780446393157
Release Date:September 1992
Publisher:Grand Central Publishing
Length:242 Pages
Weight:0.57 lbs.
Dimensions:0.7" x 5.3" x 8.0"
Related Subjects
Business Business & Investing Economics Management & Leadership Marketing Marketing & SalesCustomer Reviews
3 ratings
A Good Read!
Published by Thriftbooks.com User , 24 years ago
Jeff Slutsky brings his expertise as the head of his own marketing and consulting firm to the basics of getting clients and keeping them. He provides plenty of insider secrets. Written in a straight-forward manner with little fluff, this book includes the psychology of pitching a new client and keeping an old client happy. It covers things you can do to make a prospective client say "yes." These are valuable insights when clients are your bread and butter. The book offers just enough anecdotes to illustrate some key points. We at getAbstract recommend this book to anyone who works with clients and wants to be even better at it, and have more of them.
The "Streetfigher Marketing" guru does it again!
Published by Thriftbooks.com User , 25 years ago
At first I "skip-read" this book, but had to go back and read it word-for-word. If your business must have clients to be successful, you cannot pass up the opportunity to learn all the secrets that Jeff shares in this book. It's the COMPLETE guide to turning customers into clients. Happy Networking! - Larry James, author
It inspired this business owner
Published by Thriftbooks.com User , 25 years ago
Mr Slutsky's book had many suggestions in it which I have put to very good and profitable use. Because of the suggestions in his book, I have secured a weekly column on the topic which my business focuses on and got a large newspaper to do an article on me and my business (with a fantastic response!). Thanks Jeff!
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