Holiday attachment - The construct, measure, and its relation with customer loyalty

By Babu George

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Doctoral Thesis / Dissertation from the year 2004 in the subject Tourism - Miscellaneous, grade: none, Goa University (Goa University, India), language: English, abstract: The content of the thesis may be summarized as follows: a) Conceptualization, development, and validation of a scale to measure holiday attachment. b) Examination of holiday attachment as an antecedent of tourist loyalty. c) Test of the proposed mediation-moderation model involving holiday dependence, holiday identity, novelty seeking, and loyalty. KEYWORDS: Scale Development, Holiday Attachment, Holiday Utility, Holiday Identity, Holiday Contextuality, Holiday Dependence, Novelty Seeking, Customer Loyalty, Mediation, and Moderation.

Format:Paperback

Language:English

ISBN:3656127069

ISBN13:9783656127062

Release Date:February 2012

Publisher:Grin Verlag

Length:96 Pages

Weight:0.30 lbs.

Dimensions:0.2" x 5.8" x 8.3"

Related Subjects

Business Business & Investing Travel

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Holiday attachment - The construct, measure, and its relation with customer loyalty

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