Handbook of Quality-Of-Life Research: An Ethical Marketing Perspective
(Book #8 in the Social Indicators Research Series Series)
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Book Overview
This handbook provides students of quality-of-life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspective - a perspective based on positive social change. The handbook covers theoretical, philosophical, and measurement issues in QOL research. The handbook also approaches selected QOL studies in relation to various populations in various life domains. The marketing approach is highly pragmatic because it allows social and behavioral scientists from any discipline to apply marketing concepts to plan social change and assess the impact of intervention strategies on the QOL of targeted populations.
Format:Hardcover
Language:English
ISBN:140200172X
ISBN13:9781402001727
Release Date:November 2001
Publisher:Springer
Length:458 Pages
Weight:1.90 lbs.
Dimensions:1.2" x 6.6" x 9.7"
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