You have a great product or service. You know that a large number of people/businesses would benefit from its use. In other words, you have built a better mouse trap, so where are all the folks beating a path to your door? We're sorry; it just doesn't work like that. If you want to sell your product/service, you will have to find a way to get access to the key decision makers. Those people who can actually buy something from you and your business. In Guaranteed Access: How to Get Clients without Selling, you will follow Bill and Cathy as they learn how to succeed and grow their fledgling business with a method they developed. A method they call "Research Marketing." Based on the real-life experiences of Doug and Polly White, this book will teach you how to:Get four meetings with the key decision makers who can purchase your products/servicesDevelop solid, lasting relationships with the people who will become your clientsPosition yourself as an expert in your field and generate revenue for your company
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