Foodservice Marketing for the '90s: How to Become the #1 Restaurant in Your Neighborhood

By Tom Feltenstein

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Describes a total system for planning and executing restaurant and foodservice marketing, including marketing plans, strategies and tactics for restaurants, fast food outlets and other commercial businesses. There is also a glossary of marketing terms and tips on advertising.

Format:Paperback

Language:English

ISBN:0471575534

ISBN13:9780471575535

Release Date:September 1992

Publisher:Wiley

Length:272 Pages

Weight:1.25 lbs.

Dimensions:1.0" x 6.3" x 9.3"

Related Subjects

Business Business & Finance Business & Investing Food, Lodging & Transportation Hospitality, Travel & Tourism Industries & Professions Textbooks Travel

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Foodservice Marketing for the '90s: How to Become the #1 Restaurant in Your Neighborhood

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