Essentials of Marketing: Text and Cases

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Essentials of Marketing is suitable for introductory courses in marketing at all levels - undergraduate, post experience, postgraduate and professional courses. Not only does this text cover the basic elements of the marketing mix, but it also includes discussion on wider issues such as the place of marketing in business and associated strategic matters.

Format:Paperback

Language:English

ISBN:0077077288

ISBN13:9780077077280

Release Date:January 1993

Publisher:McGraw-Hill Companies

Length:512 Pages

Related Subjects

Business Business & Investing Economics

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