Entrepreneurship
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Book Overview
Entrepreneurship , by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts. The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today's entrepreneurial challenges. From Bob Hisrich's expertise in global entrepreneurship to Mike Peter's background as a both a real-life entrepreneur and academic to Dean Shepherd's current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.
Format:Hardcover
Language:English
ISBN:0078112842
ISBN13:9780078112843
Release Date:January 2016
Publisher:McGraw-Hill Education
Length:608 Pages
Weight:2.80 lbs.
Grade Range:Postsecondary
Customer Reviews
1 rating
Excellent guide for Entrepreneurs
Published by Thriftbooks.com User , 21 years ago
Hisrich and Peters has done a great job with this books, that in my opinion is an excellent guide to build your own business. The importance of the entrepreneurs are highlighted, very interesting are the history of the Entrepreneurship and the Qizz to discover if you really are an entrepreneur. The opening profiles at the begining of each chapter are examples of successfully stories of famous entrepreneurs. Additionally at the end of each part autors enrich learning including several study cases. The book contains a password to get access to the Internet site where updates, news and additional resources can be reach. Very recommendable.
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