L'art de l'enchantement
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Book Overview
Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes skeptics and cynics into believers and the undecided into the loyal.
Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it's more powerful than traditional persuasion, influence, or marketing techniques.
Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions.
Format:Paperback
Language:English
ISBN:1591845831
ISBN13:9781591845836
Release Date:December 2012
Publisher:Penguin Adult Hc/Tr
Length:240 Pages
Weight:0.48 lbs.
Dimensions:0.7" x 5.3" x 7.9"
Age Range:18 years and up
Grade Range:Postsecondary and higher
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