Deepak Talwar highlights the important factors for measuring Adversting effectiveness in 2019. Advertising is an investment sometimes very important by turnover. It is often a must to start sales and/or increase them. The effectiveness of advertising is an old and recurring subject renews with methodological advances, schools, and theoretical and epistemological currents. To control and appreciate the concept of efficiency, it would be necessary to especially dismantle and analyze the process responsible for the final result. Such an undertaking is certainly very difficult and requires the commitment of several disciplines for the identification responsible settings.
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