E-Commerce: Business on the Internet
This text shows how fundamental business concepts apply to the world of e-commerce It covers personal applications such as online banking, retail purchasing, and consumer education as well as business... This description may be from another edition of this product.
Format:Paperback
Language:English
ISBN:0538689188
ISBN13:9780538689182
Release Date:April 1999
Publisher:Course Technology
Length:288 Pages
Weight:1.28 lbs.
Dimensions:0.4" x 8.3" x 10.8"
Customer Reviews
2 ratings
Great for the beginner!
Published by Thriftbooks.com User , 24 years ago
I read one of the reviews for this and the person indicated that they were very disappointed. I, on the other hand, was looking for a textbook to use for one of my classes and I was delighted with it. You can tell this book was written by academics because where one may think that it is condescending, I think it is thorough. If you are teaching this subject then you know how difficult it is to keep up with all of the information. It's like trying to change a tire on a moving car. I think that this book gives a perfect base-level information presentation, and the variety of each category is deep. I am supplanting this book with two other books for my course 22 Laws of Marketing by Reis & Trout; and Jakob Nielsen's tome on Web Usability). But this is a great place to come back to, particularly for the slower students.
A great,up-to-date primer for users and web newcomers.
Published by Thriftbooks.com User , 25 years ago
Although extremely comprehensive, this book is not for the marketing professional. It is an excellent summary of all the web has to offer, and highlights a number of not-so-well-known url's that are a great resource for individuals setting up a small e-commerce website.
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