Doing Business in Emerging Markets: Entry and Negotiation Strategies
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Book Overview
Doing Business in Emerging Markets: Entry and Negotiation Strategies is an authoritative and timely guide for executives who are contemplating business in these markets. Including numerous exhibits and real-world examples, the authors explore analysis and evaluation of market potential, management of the negotiation process, and the recognition of important regional business styles and cultural issues. Students and professors in MBA or Ph.D. programs in international management, marketing, and strategy will also find this an invaluable aid to understanding emerging markets.
Format:Paperback
Language:English
ISBN:0761913750
ISBN13:9780761913757
Release Date:July 2002
Publisher:Sage Publications (CA)
Length:300 Pages
Weight:1.00 lbs.
Dimensions:0.7" x 6.1" x 9.0"
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