Developing Online Content: The Principles of Writing and Editing for the Web
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Book Overview
An all-in-one resource on writing, organizing, and delivering Web content After nearly a decade of experimentation, Web professionals now know that bells and whistles alone do not make a successful Web site. More than anything, strong and seamlessly integrated content attracts customers and keeps them coming back. Coauthored by a new media development expert and an award-winning writer, this book arms professionals with a complete blueprint and a set of best practices for writing, organizing, and delivering Web content. A one-stop resource for Webmasters, content developers, project managers, and editors, it covers all the bases-from key technical considerations to the principles of professional copywriting. Companion Web site includes resource listings and updates.
Format:Paperback
Language:English
ISBN:0471146110
ISBN13:9780471146117
Release Date:January 2002
Publisher:John Wiley & Sons
Length:352 Pages
Weight:6.05 lbs.
Dimensions:0.9" x 7.5" x 9.2"
Customer Reviews
2 ratings
Great resource!
Published by Thriftbooks.com User , 23 years ago
This really is a great resource for anyone developing content for a site. The examples and resources provided have been very helpful.My only negative comment would be that the authors mention a companion website with the publisher that does not seem to be working as of yet.
A One-Stop Resource
Published by Thriftbooks.com User , 23 years ago
This book provides a complete blueprint and set of best practices for writing, editing, organizing, and delivering effective Web content. Perfect for anyone responsible for or interested in Web content, including professional writers or editors, knowledge or content managers of corporate or organization Web sites, Web production managers or designers, marketing specialists, and subject-matter experts.
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