Decoding Women's Magazines: From Mademoiselle to Ms.
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Book Overview
A study of the more than fifty US and International glossy publications for women. This analysis focuses on the strategies by which the commercial structure shapes the cultural content, the magazines' repetitive attempts to secure a consensus about the feminine that is grounded in consumerism, and the contradictory semiotic structures at work within and between purchased ads, covert ads, and editorial features.
Format:Paperback
Language:English
ISBN:0333535901
ISBN13:9780333535905
Release Date:October 1992
Publisher:MacMillan
Length:341 Pages
Weight:1.00 lbs.
Dimensions:0.8" x 5.5" x 8.5"
Related Subjects
Business Business & Investing Language Arts Reference Social Science Social SciencesCustomer Reviews
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