This book was written as a first step in the process to empower small businesses to GUARANTEE the satisfaction of their customers-leading to continued business growth and longevity. Small business's failure due to lack of a sustainable sourceof customers is a problem worth solving. It comes from a lack of repeat business, referrals, and natural business growth, and not paying attention to the key elements of Customer Satisfaction executed though a well thought out CUSTOMERSATISFACTION PLAN
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