Cruise O Matic: Automobile Advertising of the 1950s (English and Japanese Edition)
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Book Overview
The 1950s were the golden age of the American automobile, and the cars were faster, bigger, and more boldly styled than ever before. Sunday driving--Cleaver-style--in the regal family Ford, Edsel or Plymouth topped the list of national pastimes; and teenagers, behind the wheels of their daddies' thundering T-birds, had fun, fun, fun across America's highways. The economic prosperity of the country made for an "ultramatic" boom in car manufacturing, and the advertising industry followed suit. This reprint of a Chronicle Books classic collects the "masterpieces" of automobile advertising, culled from the pages of such popular periodicals as "Life, The Saturday Evening Post, Collier's, Look, " and "Holiday." Their colorful illustrations and catchy copy give these ads a "power-packed beauty" all their own, offering a fun look at 50s culture and values. So take a cruise down memory lane with this fond look back on a time when tail fins and chrome were the standard, and the American car was the true King of the Road.
Format:Paperback
Language:English
ISBN:0877015325
ISBN13:9780877015321
Release Date:January 1988
Publisher:Chronicle Books Llc
Length:110 Pages
Weight:1.45 lbs.
Dimensions:11.8" x 0.5" x 8.8"
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