Creating the Virtual Store: Taking Your Web Site from Browsing to Buying
Countless companies all over the world now have their own Web sites where people can explore and evaluate their goods and services. Now the trick is to turn those who are "just looking" into buyers by offering the ability to make cash transactions over the Internet. Thanks to companies like CyberCash, Digicash and First Virtual, this technology now exists, but businesses still have to learn how to transform their Web pages into "Virtual Stores". In this book Magdalena Yesil, a co-founder of CyberCash, shows businesses how to convert their existing Web sites into commercial venues that can handle sales and payments directly over the Internet. The book covers everything from budgeting and planning, to selecting the appropriate technologies for creating a virtual store, to advertising, promotion and sales.
Format:Paperback
Language:English
ISBN:0471164941
ISBN13:9780471164944
Release Date:November 1996
Publisher:Wiley
Length:384 Pages
Weight:1.50 lbs.
Dimensions:0.9" x 7.5" x 9.3"
Customer Reviews
1 rating
Excellent resource for commercial web sites
Published by Thriftbooks.com User , 27 years ago
I thought I'd learn some of the technical nitty gritty about electronic transactions from this book (the author is a founder of Cybercash), but was pleasantly surprised at how much good business information is also there. Lots of facts, many myths dispelled, and an enjoyable book to read. This is an excellent reference for the world of electronic commerce
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