Consumers in Context: The BPM Research Program

By Gordon R. Foxall

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Book Overview

This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. Bringing alive the important subject of economic consumption, this seminal volume will be of great interest to students and researchers in consumer research.

Format:Paperback

Language:English

ISBN:1138962953

ISBN13:9781138962958

Release Date:April 2017

Publisher:Routledge

Length:572 Pages

Weight:1.45 lbs.

Dimensions:1.2" x 5.5" x 8.5"

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Business Business & Investing

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Consumers in Context: The BPM Research Program

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