Consumer Behavior: Concepts and Applications
Select Format
Select Condition 
Book Overview
Consumer Behaviour, 4/e, is written as an introduction to consumer behaviour for the advanced marketing student and is comprehensive and challenging enough to be used at both the graduate and undergraduate levels. It starts with a macro approach, moving in a logical progression from the societal (extremal influences) to the level of the individual, and incorporates marketing realism by emphasizing the application of concepts using questions, projects and cases for discussion and student decision making. The pedagogical elements of the text also include a list of learning objectives and opening vignettes at the start of each chapter.
Format:Hardcover
Language:English
ISBN:0070387672
ISBN13:9780070387676
Release Date:January 1993
Publisher:McGraw-Hill Companies
Length:788 Pages
Weight:3.75 lbs.
Customer Reviews
1 rating
Very precise and easy to understand.
Published by Thriftbooks.com User , 26 years ago
With a back ground of psychology I found this book very interesting. Two years back i was supervising two of my M.Phil students for their thesis on "Life style inventory" and "reference group influencs". During that process i got hold of this book and found it very use full. I think this is very comprehensive book for my M.Sc.Psychology students also who are intending to specialize in organiztional psy. and offering a course of consumer psy. and research in marketing.
Copyright © 2025 Thriftbooks.com
Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks ® and the ThriftBooks ® logo are registered trademarks of Thrift Books Global, LLC
ThriftBooks ® and the ThriftBooks ® logo are registered trademarks of Thrift Books Global, LLC
