Consumer Behavior and Culture: Consequences for Global Marketing and Advertising

By Marieke de Mooij

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Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in the self, in personality and in people's... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:1412979900

ISBN13:9781412979900

Release Date:September 2010

Publisher:Sage Publications, Inc

Length:403 Pages

Weight:1.50 lbs.

Dimensions:0.7" x 7.3" x 9.0"

Related Subjects

Accounting Accounting & Finance Advertising Business Business & Finance Business & Investing Economics Global Health, Fitness & Dieting Health, Fitness & Dieting

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Consumer Behavior and Culture: Consequences for Global Marketing and Advertising

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