CIM Coursebook Marketing Fundamentals 07/08

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BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.

Format:Paperback

Language:English

ISBN:0750685468

ISBN13:9780750685467

Release Date:June 2007

Publisher:Routledge

Length:404 Pages

Weight:1.00 lbs.

Dimensions:0.7" x 8.3" x 11.7"

Related Subjects

Business Business & Investing Economics

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CIM Coursebook Marketing Fundamentals 07/08

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