Business War Games: How Large, Small, and New Companies Can Vastly Improve Their Strategies and Outmaneuver the Competition
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Book Overview
In a global, complex, and competitive world, developing a plan without testing it against market reaction is like walking blind into a minefield. War gaming is a metal detector for a company. Yet war games run by the large consulting firms are kept secret and cost millions. For the first time, this book makes them accessible to every product and brand manager, every project leader, every marketing professional, and every planner, no matter how small or large the company.
Business War Games will show you in steps and practical detail:
How to decide if war gaming is right for youWhich decisions call for war gamingHow to prepare, organize, and run a realistic and inexpensive war gameHow to predict competitor moves with accuracy and little informationWhy you do not need computers, consultants, software, or a PhD in math to do it wellThis book is your bible of how to stay one step ahead of your competitors. Do not leave home without it.
Format:Paperback
Language:English
ISBN:1601632819
ISBN13:9781601632814
Release Date:August 2008
Publisher:Career Press
Length:224 Pages
Weight:0.66 lbs.
Dimensions:0.5" x 5.5" x 8.5"
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