From mom-and-pop shops to mega brands, from B2B to B2C, one common theme exists: consumers are leading the course of marketing. Today, successful companies do not talk "at" the customer; they talk... This description may be from another edition of this product.
Format:Paperback
Language:English
ISBN:098595762X
ISBN13:9780985957629
Release Date:August 2013
Publisher:CMI Books, Division of Z Squared Media, LLC
ThriftBooks sells millions of used books at the lowest everyday prices. We personally assess every book's quality and offer rare, out-of-print treasures. We deliver the joy of reading in recyclable packaging with free standard shipping on US orders over $15. ThriftBooks.com. Read more. Spend less.