Big Ticket eCommerce: How to Sell High-Priced Products and Services Using the Internet
For big-ticket sales ranging from $2,000 to $2.5 million, the add-to-shopping cart, click-here-to-check-out approach just doesn't make sense. Regnerus offers an approach to e-commerce designed... This description may be from another edition of this product.
Format:Paperback
Language:English
ISBN:0976462494
ISBN13:9780976462491
Release Date:July 2008
Publisher:Innovation Press
Length:208 Pages
Weight:0.65 lbs.
Dimensions:0.5" x 5.5" x 8.5"
Customer Reviews
3 ratings
A plan for online success
Published by Thriftbooks.com User , 16 years ago
This book is for anyone entering the online world of sales or for those with experience with online sales looking to boost sales. It's as much a marketing and planning book as it is about online. I say that in the most positive way. Instead of just getting bogged down on the nuts and bolts, this book talks about putting a plan for building the bridge between your company and your clients in the most powerful way
Clear and concise; unique, invaluable strategy
Published by Thriftbooks.com User , 16 years ago
Most people suspect that selling a service (or an expensive product) is different from selling books or jewelry. But even for someone working in Internet marketing, this book provides a unique strategy for selling high-priced items. Bob Regnerus' strategy is to offer visitors what they're looking for at the moment of visiting a web site, which is usually information, not an expensive item. This book teaches how to break down the sales cycle for expensive items and services, reach your target audience with the right offer at the right time, and then establish trust. The main premise is that trust is necessary for purchasing services and high-ticket items, but can't be built in one visit. This book outlines a clear strategy for doing so, in turn helping readers sell services and expensive items online. The book is concise and clearly written. Thankfully, it lacks the incessant repetition marketing (especially online marketing) books usually contain. Highly recommend for any service professional with a web site or for high-end retail. And for any marketers out there, this is a must-have and finally an answer to why your clients may be having a hard time booking or selling online.
Internet Marketing at its best!
Published by Thriftbooks.com User , 16 years ago
This book is the solution for those high end sellers who can't seem to make the Internet work for them. Bob revamps the traditional online strategy and gives several ideas on how to make it work for your company. He realizes that no two industries are alike and gives solutions for all types of businesses. This book is invaluable if you want to succeed online! In this lucrative market, I'm glad to have the expertise of Bob in my corner!!
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