This book is the first real inside look at the business of professional audio recording, which fuels a multibillion dollar global music industry. Industry pioneer Chris Stone, founder of the legendary Record Plant, provides hard-earned business strategies, guidelines, and advice on every aspect of launching and managing a professional audio recording business. This book is for every audio profit center - from the project studio in the garage to the multi-room diversified recording facility. With 30 years of practical business experience, Mr. Stone reveals the secrets of profitable survival in the pro audio world of today and tomorrow. Why be a player in the professional audio recording industry? What is the attraction and potential payoff? How big an operation are you contemplating? To succeed, one must categorize the various types and sizes of pro audio facilities and their customer bases. It is also essential to understand creative management, marketing, promotion, and the modern economics of pro audio. The professional of tomorrow anticipates recording for new media and is prepared for diversification. All of these issues and more are addressed in this book.
I received this book yesterday and have had the opportunity to read three chapters so far. Although I have been through many aspects of the music business over a 13 year period, I have never learned as much in one sitting as I have already with this book.For anyone entering or managing the commercial end of audio recording/producing, this book is a MUST HAVE! To me, it is worth a thousand times its weight in gold, if not a million times its weight in platinum. With this book, you can learn how to start up your studio, and operate it successfully and profitably. You can learn how to increase your revenue potential, save money, time and major headaches, make wise spending choices, effectively network, and see your studio through its rough times, to name a few. And you learn it from one of the world's most successful studio managers, the founder of the legendary Record Plant in Los Angeles, California.Not for the faint of heart.Harold Galcso Superfastlane Entertainment ... I am in no way professionally affiliated with the author or publisher of this material, though I would be if I could be.
Good Business Sense!
Published by Thriftbooks.com User , 25 years ago
This book offers a comprehensive look at the business side of the music industry. It is a complete study of the various facets of the industry, and if you are a teacher, you can receive a lesson plan for the book.Mr. Stone's understanding of what it takes to run a for-profit recording studio will attract neophytes and industry veterans alike.I highly recommend this book to anyone who wants to know more about audio recording. It is a great reference book as well as great reading.
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