Analyzing and Reporting Focus Group Results
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Book Overview
Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. Because analyzing focus group data is different from analyzing data collected through other qualitative methodologies, it presents new challenges to researchers. Analyzing and Reporting Focus Group Results offers an overview of important principles guiding focus group research and suggests a systematic and verifiable analysis strategy. Krueger is not doctrinaire, but instead offers multiple approaches and invites others to share their strategies for analysis. The book is helpful for academic audiences, focus group practitioners, and the occasional moderator. And the straightforward approach contains hundreds of helpful tips. The reader of this volume is bound to find delightful strategies that will improve analysis.
Format:Paperback
Language:English
ISBN:0761908161
ISBN13:9780761908166
Release Date:July 1997
Publisher:Sage Publications
Length:160 Pages
Weight:0.80 lbs.
Dimensions:0.4" x 7.5" x 9.3"
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