American Culture in Europe: Interdisciplinary Perspectives
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These essays examine the proliferation of American culture in Europe. Throughout the collection, the authors raise the issue of the degree to which Europe becomes Americanized. They examine in concrete detail the way this process operates with reference to specific research areas such as advertising, consumerism, science, law, and politics.
Most of the essays suggest a great variation in the manner in which American cultural influences are appropriated within specific European countries. Such appropriation is conditioned by the local needs and perceptions as well as the way local elites employ Americanization in order to bolster their own context specific political agendas. This variation suggests that Americanization is a label frequently employed to describe the more multifaceted and complex process of globalization. This collection of essays will be of special interest to students and scholars involved with Cultural Studies, Sociology, and European Studies.Format:Hardcover
Language:English
ISBN:0275950514
ISBN13:9780275950514
Release Date:October 1998
Publisher:Praeger
Length:224 Pages
Weight:1.17 lbs.
Dimensions:0.9" x 6.4" x 9.5"
Related Subjects
Cultural Ethnic Studies History Social Science Social Sciences Specific DemographicsCustomer Reviews
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