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Hardcover Advertising to Children on TV: Content, Impact, and Regulation Book

ISBN: 0805844880

ISBN13: 9780805844887

Advertising to Children on TV: Content, Impact, and Regulation

The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission, offering opportunities for greater commercialization through advertising on media that have not previously been exploited. In

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Format: Hardcover

Condition: New

$190.00
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