Act Like It's Your Business: Branding and Marketing Strategies for Actors
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Book Overview
In Act Like It's Your Business: Branding and Marketing Strategies for Actors, Jonathan Flom helps actors and others in the arts understand the power of branding. This guide walks the reader through the process of creating a personal brand for his or her small business and then marketing that brand and broadcasting it through every step of the process--from choosing clothing, arranging headshots, and designing resumes to selecting a repertoire, building a website, obtaining business cards, and networking. The book also offers advice on such real-world issues as goal-setting, finances, contracts, and day jobs, as well as provides insight and guidance on how to approach agents, auditions, and casting directors. Structured logically and step-by-step, this accessible guide will become the standard for nearly anyone hoping to build an enduring career in the performing arts.
Format:Paperback
Language:English
ISBN:081089159X
ISBN13:9780810891593
Release Date:July 2013
Publisher:Scarecrow Press
Length:264 Pages
Weight:0.95 lbs.
Dimensions:0.8" x 5.9" x 8.9"
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