A Practical Guide to Behavioral Research: Tools and Techniques
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Book Overview
This authoritative, yet accessible book presents the principal techniques of empirical behavioral research through a practical hands-on approach. The text describes four major research methods: observation, experiment, interview, and questionnaire. Additional techniques and tools such as simulation, trace and archival measures, content analysis, and case study are also presented. An extensive and up-to-date chapter describes the process of library and background research. In addition to clarifying and demystifying research, the text extends the discussion to the ethics of research, dissemination of information, public presentation, and the art of writing journal articles. The writing style is lively and straightforward, and the authors include many updated examples. This new edition also features more information about work being done outside North America. The new edition features more information on work being done outside North America, and includes many updated examples. This is an invaluable reference for anyone who is engaged in behavioral studies.
Format:Paperback
Language:English
ISBN:0195067134
ISBN13:9780195067132
Release Date:February 1991
Publisher:Oxford University Press, USA
Length:384 Pages
Weight:1.20 lbs.
Dimensions:0.7" x 6.1" x 9.3"
Customer Reviews
1 rating
Excellent overview of basic research methods
Published by Thriftbooks.com User , 22 years ago
I have used various editions of this text in my classes for many years. It provides an excellent overview of the basic research methodologies. The text is clear and understandable for individuals who have no research background.
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