Too many efforts with potential game-changing outcomes are short circuited by the fear of failing. Dr. Akintoye Akindele and Olakunle Soriyan see "failure" and "failing" as two different realities and mindsets. Failure is a destination, a windowless prison that does not exist unless you accept that it does. However, failing is a journey, a launchpad into new knowledge and new beginnings and the key to successful innovation and entrepreneurship.