A Dictionary of Marketing (Oxford Quick Reference)

By Charles Doyle

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A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation,... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:0199590230

ISBN13:9780199590230

Release Date:May 2011

Publisher:Oxford University Press

Length:448 Pages

Weight:0.76 lbs.

Dimensions:5.1" x 1.1" x 7.6"

Related Subjects

Business Business & Investing Economics Reference

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A Dictionary of Marketing (Oxford Quick Reference)

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