12 Simple Steps To A Winning Marketing Plan
12 Simple Steps to a Winning Marketing Plan teaches the basic concepts of marketing in order to develop a good first draft of a marketing strategy for a company product. This book explains the basic... This description may be from another edition of this product.
Format:Paperback
Language:English
ISBN:1557382972
ISBN13:9781557382979
Release Date:January 1992
Publisher:Probus Publishing Co.
Length:217 Pages
Weight:0.85 lbs.
Dimensions:0.7" x 6.1" x 9.0"
Customer Reviews
1 rating
I've Seen It Work
Published by Thriftbooks.com User , 27 years ago
I was Larkin's "associate" (fancy word for secretary) at Deloitte & Touche when she wrote this book. My position with her centered a great deal on helping organize a series of terrific seminars for fledgling businesses and hopeful entrepreneurs. This book is the result of one of the most popular of her seminars. Geri hired me to type her manuscript and I can tell you right now that this book is meant to emulate the seminar - not a technical, difficult to understand, boring textbook - but a real, hands-on, "this is your company so let's do it" workbook that will leave you with a solid marketing plan by the time you reach the back cover. I've seen lots of companies do it under Geri's tutelage. With this book in hand, you can too
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