Strategic Integrated Marketing Communications
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Strategic Brand Management
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Marketing Communications: Objectives, Strategy, Tactics
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Strategic Advertising Management
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Strategies For Implementing Integrated Marketing Communications
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Strategic Brand Management
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Advertising Strategy: A Communication Theory Approach
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Advertising and Consumer Psychology
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Marketing Research That Pays Off: Case Histories of Marketing Research Leading to Success in the Marketplace (Haworth Marketing Resources) (Haworth Marketing Resources)
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