Frank R. Kardes

Books By Frank R. Kardes

Books by Frank R. Kardes

Consumer Behavior

Frank R. Kardes

$5.19 - $31.29

Consumer Behavior and Managerial Decision Making (2nd Edition)

Frank R. Kardes

$5.59 - $55.99

Applying Social Cognition To Consumer-focused Strategy (Advertising and Consumer Psychology Series : A series sponsored by the Society f)

Frank R. Kardes

$53.87 - $120.00

Consumer Behavior: Science and Practice, International Edition

Frank R. Kardes

Out of Stock

Spontaneous inference processes in advertising: the effects of conclusion omission and salience of consequences on attitudes and memory

Frank R. Kardes

$29.95

A nonreactive measure of inferential beliefs

Frank R. Kardes

$26.95

Studyguide for Consumer Behavior by Kardes, Frank, ISBN 9781133587675

Frank R. Kardes

Out of Stock

Three Essential Analytical Techniques for the Behavioral Marketing Researcher: Median Splits, Mean-Centering, and Mediation Analysis (Foundations and Trends

Frank R. Kardes

$69.99

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Frank R. Kardes

Books by Frank R. Kardes

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